Throughout its history, lego has benefitted from a range of production features. These features have allowed Lego to develop some of the most well-known toys in the world. They include an exclusive interlocking mechanism and the use of plastic in place of other materials. These unique features allowed the company to become the top toy manufacturer in the world.
In the 1960s, the business continued to expand quickly. One major change occurred when Godtfred Kirk Christiansens’s cousin Dagny Holm, joined the company as a model builder. Dagny was an expert at creating massive models and worlds which were displayed in the showroom. This was a great way to advertise the possibilities of the LEGO bricks and to entice children.
In 1971, the LEGO system expanded into new territories thanks to the addition of dollhouses and furniture. In 1972, the program was further expanded by the additions of ships and boat sets, which included floating hull pieces. The 1960s also saw the company start its international expansion, with sales in North America through a licensing agreement with Samsonite.
In the late 1980s and early 1990s the company continued to expand diversify, modernize, and diversify. This led to the creation of an R&D department that has helped keep the LEGO system on top of its game in terms of technological innovation. The introduction of themed sets made it possible for users to build specific models, without address having to figure it out on their own. This was a first step towards more complex building and also let children to have a more interactive experience with legos.
